Markham Pediatric Health Centre (MPHC) is a pediatric office based in Markham, ON, offering quality healthcare services to families in the area. MPHC’s focus is on partnership, and creating long-lasting, valuable relationships with every child, parent & guardian that enters their offices.

This redesign focused on what MPHC felt were their core values: partnership, quality care, and security & trust. The image of a teddy bear was chosen to properly represent these values, which then became the central image of their logo and overall brand identity.

Art House is an intimate, two-screen movie theatre with a friendly, at-home like atmosphere, and a desire to encourage an audience of adults aged 25+ to seek out alternative film. Art House is artsy, welcoming and casually chic.

Art House is not the movie theatre people go to when they just want to see a movie for the sake of seeing it. Art House is a place that people go to for the experience in itself. Its atypical atmosphere including assorted couches and chairs, alternative film selections, and refreshments that are served to you in your seat, gives it an atmosphere that is much more akin to watching a movie with friends in your own home. The design of it’s logo represents the coming together of different people under one roof to share the Art House experience. 

(This is an academic piece.)

The design for yowo’s brand identity focused on the brand’s vision of helping loved ones create a “circle of care.” Clean, round shapes and typography, as well as a light, airy, and “gender neutral” monochromatic colour scheme helped to further illustrate this vision, along with the brand’s nurturing, trustworthy, and supportive personality.

The scope of this project included developing the brand’s identity, (logo, wordmark, typography & colour systems), and all other deliverables (mockups of the app’s interface, letterhead, presentation templates, email signatures, & a motion explainer video) as well as determining all standards for how the brand’s identity must be used.

This interpretation of Lewis Carroll’s “Alice’s Adventures in Wonderland” is intended for an audience that is already familiar or at least somewhat familiar with the story, that would be attracted to a new, more visually dynamic interpretation of the story.

The very first paragraph of the novel features the quote, “‘and what is the use of a book,’ thought Alice ‘without pictures or conversation?’” Which serves as the premise for the design of this piece: highlighting the importance of pictures and conversation (or otherwise significant passages from the story).

This concept is demonstrated in the design by highlighting important passages on each page, as well as featuring silhouettes of notable characters and visuals which are filled in with bright, colourful watercolour-inspired patterns. This visual style is intended to represent Alice’s own creativity/imagination, and her visual interpretation of this world she has created (or possibly thinks she has created).

(This is an academic piece.)

Barc is an upscale magazine geared towards dog owners, dog breeders, and those considering becoming dog owners, who also have a sense of appreciation for luxury, designer brands, and the finer things in life. Described as “Vogue for dogs,” the magazine will focus on showcasing the latest trends in the dog world, in fashion, food, training, home, and lifestyle. The overall feel and personality of the magazine is very chic, modern, and elegant and showcases elegant photography of dogs and dog-related products.

(This is an academic piece.)

Promotional poster design for Toronto Film School’s production of “The Tobacconiste” by Karmina Joy.

The objective of this brief was to create an image for use on the cover of the Toronto Film School graduation program. The image needed to convey a feeling of positivity, growth, and celebration, with the audience being the graduating students (a.k.a. design-minded young people) as well as their friends and family who will be attending the event.

With these criteria in mind, a piece was created depicting the city of Toronto’s iconic skyline being overtaken by flowers and foliage. This concept was chosen to represent the idea of the graduates of TFS “growing” and “blossoming” as designers and as humans, and also making the city of Toronto, and the rest of the world, more beautiful, with their creativity, skill, and various designs.

The colours Cyan, Magenta, and Yellow played a big part in the design as well, and were chosen to create a bright, bold, and optimistic colour scheme, as well as to represent the design industry.

An additional corresponding motion graphics piece was also created (see below).

RAD tv is a concept for a television station broadcasting shows that were prominently popular in the 1990s. The station features programming for children in the morning, young adults in the afternoon, and programming for adults in the evening. The station’s identity is comprised of very bright, neon-like colours, fun geometric shapes and patterns, and solid, bold typography. The station’s personality is very fun, energetic, and nostalgic, and appeals to the nostalgia of those who grew up during this decade.

A Broadcast Package was developed showcasing the station’s identity, a sample of a “coming up next” sequence, a lower-third for a guest feature, as well as the station’s “bug” logo.

(This is an academic piece.)